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Guy Coleman has over three decades of branding, marketing, and management experience
in consumer products and communications with over 15 years in sports products
marketing. He currently serves as Vice President, Sales & Marketing for VocalBooth.com, Inc. an award winning manufacturer of
portable and modular sound enclosures and recording studios. As founder of
TigerFin, a brand solutions firm, he has worked with small to mid-sized
companies in many different industries and in over 20 countries.
Guy served as
Director of Marketing and Publicity for Multnomah Publishers where he had
senior responsibility for the firm’s top brands and public relations
promotions. While at Multnomah he
worked to develop the firm’s top authors into brands and brand groups. He created and executed several
national product launches including two multi-million unit books, four New York
Times best sellers, and one #1 debut on the New York Times best seller list. Other brand efforts have resulted in
three new brands, a successful national radio program, and a major North
American satellite event broadcast.
Guy served as VP
and Chief Marketing Officer of the LifeGoals Corporation, an internet software
and services firm. Guy was EVP and Chief Marketing Officer of Information
Synthesis, Inc., and with that firm was the Co-Founder of a succesful eCommerce
website. For over five years he was Vice President of Marketing for O’Neill
International, one of the world’s largest action sports apparel and equipment
brands. During this tenure O’Neill
enjoyed a better than 65% market share in the surfing wetsuit category. He spearheaded major events like the
O’Neill-Pepsi Cold Water Classic, the Marui-O’Neill World Tour of Windsurfing,
and the Coors Light-Team O’Neill professional water-ski team.
Comfortable with
professional athletes and celebrities alike, he has coached or managed 10 world
champions in six professional sports, done color commentary for ESPN Sports,
and has worked on projects with celebrities including Arnold Schwarzenegger
(Kindergarten Cop), Keanu Reaves (Point Break), Gary Busey (Big Wednesday),
Gregory Harrison (North Shore), Ed Harris (The Abyss), Patrick Swayze (Point
Break), Judge Reinhold (Beverly Hills Cop), Col. Oliver North (FoxNews), Donny Osmond, and others.
He served as COO
of SeaTrek, Inc., a manufacturer of ocean sports equipment and as VP of
Merchandising & Production for MontBell USA, a former subsidiary of the
Lands’ End Corp.
He attended the Clemson University School of Textiles as part of a program developed by WL Gore & Co. He has
served on the boards of the Association of Surfing
Professionals (ASP), the Professional Board-sailors Association (PBA), the
Surf Industry Manufacturers Association (SIMA), and the Exhibitors Committee of the National Association of Broadcasters (NAB).
Skilled at brand
development, product positioning, marketing campaign execution and assembling
sales groups, Guy excels at bringing teams of people together and coaching them
to success. He has extensive experience at product development, and managing
marketing communication efforts.
Guy lives in
Bend, Oregon with his wife, Denise, a nurse, and their two dogs.
He spends his spare time playing and collecting guitars, mountain biking, kayaking, surfing and snowboarding.
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