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Guy Coleman has over three decades of branding, marketing, and management experience in consumer products and communications with nearly 20 years in sports products marketing. As founder of TigerFin, a brand marketing solutions firm, he has worked with small to mid-sized companies in many different industries and in over 20 countries.
Guy served as Director of Marketing and Publicity for Multnomah
Publishers where he had senior responsibility for the firm’s top brands and
public relations promotions. While
at Multnomah he worked to develop the firm’s top authors into brands and brand
groups. He created and executed
several national product launches including two multi-million unit books, four
New York Times best sellers, and one #1 debut on the New York Times best seller
list. Other brand efforts have
resulted in three new brands, a successful national radio program, and a major
North American satellite event broadcast.
As Executive Vice President and Chief
Marketing Officer of Information Synthesis, Inc., Guy worked to help IS enter the eCommerce sector and with that firm was the
Co-Founder of iChristian.com, one of the first online Christian retail
sites. For over five years he was
Vice President of Marketing for O’Neill International, one of the world’s
largest action sports apparel and equipment brands. During this tenure O’Neill enjoyed a better than 65% market
share in the surfing wetsuit category.
He spearheaded major events like the O’Neill-Pepsi Cold Water Classic,
the Marui-O’Neill World Tour of Windsurfing, and the Coors Light-Team O’Neill
professional water-ski team. He also headed up the product development team that launched the O'Neill Dive Wetsuit collection.
He served as COO of SeaTrek, Inc., a manufacturer of ocean sports
equipment and oversaw Merchandising & Production for MontBell USA, a
former subsidiary of the Lands’ End Corp, where he led the product design team into three new product categories including casual outdoor sportswear, performance underwear, and technical climbing packs.
He earned a certificate in Synthetic Textile Production from Clemson
University and has served on the boards of the Association of Surfing Professionals (ASP), the Professional Board-sailors
Association (PBA), and the Surf Industry Manufacturers Association (SIMA).
Skilled at brand development, product positioning, marketing campaign
execution and assembling sales groups, Guy excels at bringing teams of people
together and coaching them to success. He has extensive experience at product
development, and managing marketing communication efforts.
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